Monday April 16, 2012
Perfume
maker adopts multi-level approach to marketing and sales
THE
hefty price tag that comes with many designer perfumes and fragrances is more
often than not due to the fancy packaging and advertising costs of the brands.
To
keep prices low, Polish company FM Group have created a range of affordable
fragrances under the Federico Mahora brand by doing away with the unnecessary
marketing gimmicks.
“The
production of our perfume and any other designer brand is the same. It comes
from a concentrated composition from the producer, mixed with alcohol and
water, and packaged to be sold. Our perfumes are made by German company Drom,
which is one of the top perfume makers in the world,” said FM Cosmetics
Malaysia managing director Jola Tomaszewski.
The
brand carries an extensive variety of fragrances that are packaged in generic
bottles and marketed through their network of direct-selling partners.
Scent
of success: FM Cosmetics Malaysia managing director Jola Tomaszewski (left) and
group business adviser Rico Herman with the Federico Mahora perfume starter
kit.
“We
also have a luxury range for those who like the fancy bottles and nice
packaging or want to give the perfumes as gifts. The price is slightly higher
than the classic range. Our prices are still lower than designer brands because
we do not have expensive ad campaigns or celebrities endorsing our products,”
she said.
The
catalogue price of a 50ml bottle of classic Federico Mahora eau de parfum is
RM68 — significantly lower than a designer fragrance of the same volume. Luxury
fragrances can cost between RM93 and RM137.
Tomaszewski
and executive director Alexander Pogorzelski brought the brand to Malaysia
earlier this year and officially opened their Malaysian branch in February.
They
roped in group business adviser Rico Herman, who was working as the chief
concierge of the hotel that Tomaszewski was staying in when she first came over
to the country.
“She
asked me if I knew where she could rent a property for her company and I saw
the opportunity in the business so I decided to join them,” Herman said.
Good
start: New distributors are required to buy a starter kit.
Established
in Poland in 2004, the FM Group currently has operations in about 60 countries
worldwide and their multi-level-marketing strategy allows their partners a
chance to earn an income from selling the products if they want to.
“It
is actually quite easy to do business with us. Those who register with us as a
distributor can buy our products at a price that is 30% cheaper than the retail
price. If it’s just for personal use, they can come in and buy whatever
products they want but there is also the opportunity to sell the products if
they choose to,” said Tomaszewski.
The
company does not charge a membership fee, but she explained that those who join
have to purchase a perfume starter kit.
“They
just have to buy it once. They can choose either the one with 20 samples of
classic perfume for RM55 or the perfume wallet with 100 samples costing RM199.
The bigger kit is great for those who want to sell the products so they don’t
have to carry around big bottles as samples.
“Some
of our distributors are independent business people who want to start their own
business, while some just want to supplement their income. They can start
building their own networks by inviting friends and family to register as
distributors.
“With
FM, there is no minimum sales required of our distributors. They have the
choice of selling the products on their own or building a team that is as wide
or as deep as they want and benefit from that. We have two compensation plans.
They will be compensated based on the team turnover just like any other
multi-level-marketing plan or if they reach a certain target, they can get
additional bonuses based on the worldwide turnover,” she said.
With
an initial investment of RM1mil to start up the company in the heart of Kuala
Lumpur, Tomaszewski and Pogorzelski are confident that there is a market for
their products in Malaysia.
Their
next step is to bring in the Federico Mahora range of make-up products.
GRAB THIS OPPORTUNITY TO BE PIONEER IN THIS BUSINESS!!
CONTACT EWAN RESOURCES NETWORK 0193355279
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